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                             The Powell Group   

                                        

 

 

 

Let’s Talk Marketing:

1.      WEB SITES:   Coldwell Banker is seamlessly linked to at least 12 high traffic web sites and your home’s information will be on each one.  The sites are kingthompson.com, coldwellbanker.com, realtor.com, openhouse.com, googlebase.com, realestateyahoo.com, frontdoor.com, zillow.com, cyberhome.com, columbusrealestate.com, coldwellbankerpreviews.com, century21.com, erarealestate.com, and tinaandjohnpowell.com. Plus, we are constantly evaluating and adding new sites.

2.      VIRTUAL TOURS:  The way the Powell Group has used these web sites is critically important.   Each web site has the ability to show a virtual tour of your home.  Many agents do not use the virtual tour feature or only use it for some of their listings.  We use it for all our listings because it is vital to the marketing process.  One of our goals is to create excellent visual images so potential buyer’s already have some interest before they tour your home.  The virtual tour not only shows up to 50 pictures of your home, but also includes other nearby features such as schools, parks, lakes, community centers and other points of interest.  This is important because not all buyers are familiar with the area.  They not only want to buy a nice home, but also a nice area.

3.      POWELL GROUP WEB SITE: The Powell Group has a custom web site (tinaandjohnpowell.com) dedicated exclusively to our listings. This site has all the tools of the larger national sites.  Buyers are typically led to our web site by links on the larger sites (i.e. kingthompson.com, coldwellbanker.com, realtor.com) or one of our team members. Once there, they will not be distracted or diverted by other broker listings and can focus exclusively on our listings.

4.      LEAD ROUTER: When potential buyers visit our web site they must register in order to get access to our listings.  Within minutes, we are notified and follow-up to provide info on our listings.   Very few agents have the technology or the inclination to follow up so quickly.  Many just put a sign in your yard, list in the MLS and wait for other agents to bring buyers. We know we are the most knowledgeable and best able to discuss the features of your home.  So, given the opportunity, we will talk with buyers and / or their agents to motivate them to schedule showings   

5.      24 HOUR RECORDED MESSAGE:  The Powell Group has a 1-800 recorded message enabling buyers to call 24/7 for details about your home. Similar to Lead Router, team members are automatically notified, provided the caller’s phone number, property address and the source of the inquiry (Open House Magazine, Dream Homes Magazine or a yard sign flyer). We quickly follow up to answer questions, establish a dialogue and motivate the buyer to view your home. This recorded message is used in conjunction with the print marketing (see below).

6.      PRINT MARKETING: Your home will always be on the shelf in Kroger, Giant Eagle, Meijers, Wal-Mart and many other high traffic stores.  We use only high traffic magazines such as Open House and Dream Homes.  The tinaandjohnpowell.com web site is in these magazines, along with the 1-800 recorded message telephone number.   In order for interested buyers to get the location and price they must call the recorded message. Then we can discuss your home with them.  We get an average of about 30 calls each week.  That is over 1500 potential buyers we have an opportunity to talk with each year.   

7.      FLYER BOXES: If someone passes by your home and has initial interest, they can immediately get information because we attach flyer boxes to all of our yard signs.  Without this, potential buyers may forget about your home by the time they reach their destination.  This flyer not only provides an immediate take-a-way, but also enables the buyer to get additional info via the 1-800 number and recorded message.  Then our follow-up dialogue might go something like this. “Mr. Jones, I noticed you pulled a flyer and called our recorded line about 123 Main St.   You will not believe the beautiful kitchen and great room in this home. When would like to see it?” 

8.      TRACKING OUR MARKETING:  Another critical aspect is our ability and dedication to tracking our marketing systems. We know what works because we have a record of the number of calls generated from each system. You deserve not only the best agent, but also the best possible technology. Why would you pay the same for less? 

9.      OPEN HOUSES: Open houses are part of our marketing plan.  Many agents choose not to do open houses.   We do on average 4 open houses each week, which equates to 200 open houses each year. When we are not holding your home open, we are almost always in another home talking to potential buyers about all our listings.  When you agree to have an open house, we schedule it on kingthompson.com, coldwellbanker.com, realtor.com and openhouse.com so buyers who use the internet can find it.  Even if they don’t make it to the open house it still exposes your home to them.  On Friday or Saturday, we strategically place Open House signs to direct interested buyers to your home.  This enables people to drive by immediately or plan to come on Sunday.  Some will stop to pick up a flyer and, if they call the 1-800 number, we will talk with them.  Most open houses draw 2 to 5 buyers.  That is potentially 400 to 1000 potential buyers we talk to every year.   Even if you choose not to do an open house, we are still talking to buyers about your home almost every Sunday. 

We understand that listing your home is a privilege. We pledge to work hard every day, sell your home at the best possible price and as soon as possible and treat you with the utmost respect.  When you compare our marketing plan, technology, experience and responsiveness the choice is easy.  

Please call to schedule a convenient confidential interview.  We will be honored to meet you, learn about your objectives and discuss our capabilities.